The Nexus Of The



Digital &


Supply Chains

Today Bahrain’s MVC Global –  providers of one of the leading supply chain track-and-trace platforms for pharmaceuticals and medical devices – announced a strategic partnership with Cox Logistics Group – a Bahrain-based Logistics provider – to launch a first-of-its-kind “SmartHub” logistics warehouse for pharmaceuticals and food to be headquartered in Bahrain and serve the GCC market.   At a time when global supply chains are decimated by the ongoing COVID-19 pandemic, this next generation logistics warehouse will utilise emerging technologies to ensure the speedy and efficient distribution of much-needed foods and medicines across the entire GCC, drastically reducing the time required for paperwork, administration and bureaucracy. It will be the first ‘smart hub’ in the middle east to integrate a track and trace system on a blockchain platform with smart contracts for customs clearances and fee payments. 
The MVC ‘SmartHub’ platform integrates blockchain with serialised Track & Trace, IoT sensors, and ‘SmartPass’ with smart contracts for compliance and government clearances, as well as Fintech for supply chain finance and cross border payments. The ‘SmartHub’ will combine MVC’s platform with advanced AI technologies and will facilitate both Cold and Non-cold storage distribution for food, pharmaceuticals and medical supplies in Bahrain and across the GCC. The configuration and deployment of the system are currently underway. Cox Logistics Group joins MVC’s existing strategic partners – value chain platform provider AVC Global and leading track and trace solutions provider rfxcel Corporation. Additional strategic partnerships are being announced soon. The partners are all working together with a view to deploy a network of Smart Hubs and Node Operations with ‘SmartPass’ across the entire GCC.
Commenting on the new partnership, Shaikha Dheya bint Ebrahim Al Khalifa’s, MVC Global Chairwoman, said: “Due to the ongoing pandemic, the availability, authenticity and safety of pharmaceutical and agricultural food supply chains is a more urgent priority than ever before. We have been building a world-class team in Bahrain with a vision of positioning the Kingdom as a world leader in supply chain strengthening, sustainability and development. I am delighted we have now been joined by the Cox Group.”   Radford Cox, President, Cox Logistics, said: “Global Trade Routes and Supply Chain Financing are being rapidly reconfigured to meet today’s new challenges. We see this technology and this project as our chance to touch and change the lives of not just the citizens of the Kingdom of Bahrain, but people across the entire GCC and beyond. When completed this will be something the Bahrain People will be able to say with pride, this is what Bahrain gave to the World.” 
Husain Rajab, Chief Investment Officer at the Bahrain Economic Development Board, said, “We are very pleased to see this strategic international partnership in Bahrain to establish a safe and secure supply chain network for pharmaceuticals and food supplies. The project aims to build on Bahrain’s world-class digital infrastructure, which would enable the Kingdom to become a major regional logistics hub. Furthermore, our geo-centric location at the heart of the Middle East, advanced customs policies and regulations, and competitive cost of doing business are integral components of our logistics value proposition that keeps attracting many international companies to setup regional operations in Bahrain.”  Glenn Abood, co-founder & CEO of rfxcel added, “The ‘Smart Hub’ is transformational and will protect both the pharmaceutical and food supply chain. rfxcel is honoured and excited to integrate our serialised Track & Trace solution with the ‘Smart Hub.’ Given the global concerns with COVID-19, ‘Smart Hub’ takes on new importance and has redoubled rfxcel’s commitment to enabling a safe and efficient supply chain.”

India is a key supply Hub for our program throughout the project trade corridor. 

The team is actively developing trade and logistic routes and supply sourcing agreements across a number of strategic communities. We are engaged with government and business leaders as we develop a comprehensive supply, purchasing, logistics and blockchain program.  

The executive team is on the road a lot meeting with innovative leaders in business, government, finance and technology.

The overall project is launched and its headquarters and operations reside in the Wind Tower, Diplomatic Area, Manama, Kingdom of Bahrain. 

The team is actively developing its program with India.  One that is being thoughtfully designed to set a new standard of total quality control that will bring a range of highly competitive and quality agriculture and food products from India into our trade corridor.  India is also part of the overall distributed technology development ecosystem behind the project. 

Meet The Team

Leo Giacometto

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Co-Founder and Executive Chairman

David Todd

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Co-Founder and CEO

Song Pak

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Senior Executive Advisor

Launching in Q-4

Cian Montgomery

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Senior Blockchain Architect

Jim Hallmark

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Senior Advisor Supply Chain Finance and Infrastructure Fund

Bob Schlicher

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Niels Skjoldager

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Co-Founder and Supply Chain Transformation Leader

Nate DiNiro

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Senior Blockchain and Product Advisor

John Rose

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Senior Financial Advisor

Vijay Mahajan

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Co-Founder, India Agriculture and Senior Social Impact Advisor

Douglas Pond

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Co-Founder Senior Agricultural Value Chain Advisor

James Culver

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Senior Sustainability and Operations Advisor

About AVC Global

AVC Global, the parent company of MVC,  is an end-to-end technology-driven agriculture supply chain platform on a blockchain that by-passes multiple layers of supply chain and financial inefficiencies in buying and moving an agricultural product from the farm to the final use, reducing operational costs by as much as 50%. The AVC platform is an intelligent integration of cloud-based track and trace systems and Blockchain, using IoT sensors to validate Smart Contracts and cross border digital finance.  This creates the foundation for next-gen supply chain networks by reducing friction points, transcending inefficient processes, and financial intermediaries.  The AVC Global platform increases cash flow and revenue for all platform members. We "reinvest" into developing the sustainable value chain infrastructures required for a new generation of regenerative, supply, processing, logistics, and distribution ecosystems. AVC Global is headquartered in Washington D.C., with offices in the Kingdom of Bahrain.

About MVC

MVC stands for the "Medical Value Chain".  MVC, a Bahrain W.L.L. company, is all about ensuring product integrity and public safety throughout the pharmaceutical and medical supply chain. MVC is a strategic partnership between AVC Global, rfxcel corporation, and Sheikha Dheya bint Ebrahim Al Khalifa. The MVC Platform is the integration of world's leading track and trace system with a blockchain, designed for government and industry customers in the GCC to become compliant with pharmaceutical track and trace regulations.  It also provides real-time product awareness at every stage in the supply chain from original manufacture, all the way to the inventory and locations of all pharmaceuticals, including vaccines, within a country. Real-time situational awareness across the medical supply chain is vital for preparedness and response as the world addresses the Coronavirus, "COVID-19". MVC's state-of-the-art track and trace platform is available on Amazon Web Services Bahrain.

Our Strategic Partners
Her Highness Sheikha Dheya Bint Ebrahim Al Khalifa, is a member of the Bahraini Royal Family and is a prominent GCC entrepreneur who has built a reputed conglomerate with over 22 companies and joint-ventures in diverse verticals such as; corporate finance, real estate, oil & gas, food & agriculture,  and new technologies such as blockchain, smart contracts, digital finance, and artificial intelligence. As a visionary entrepreneur, in 2001, Her Highness formed the Riyada Group and focused on nontraditional Gulf Cooperation Council markets. Through those business dealings with International private companies, she has formed stronger bilateral ties between Bahrain and dozens of countries around the world.


Her Highness has more than 20 years’ experience, cemented with expertise gathered as a result of being the founder of companies, as an Investor, and from her participation in numerous boards and committees for many private, public and governmental corporations. Her Highness is very involved in international activities and is a frequent keynote speaker at many world-renowned conferences and summits. Her Highness’s efforts have been recognized by many different bodies and publications, including Forbes magazine, which listed her among the top 100 most influential women in the Middle East, and she is a recipient of honorary Ph.D. in international relations from Geneva School of Diplomacy, Switzerland. In addition to her business activities, Her Highness supports a number of charitable foundations and continues to promote cultural dialogue and better understanding among nations.  Her Highness is the Chairwoman of MVC.


Founded in 2003, rfxcel is the first company to focus on the safety of the pharmaceutical supply chain and bring advanced track and trace software to manufacturers, repackages, wholesalers, distributors, and dispensers. rfxcel's mission is to be the thought leader in traceability technology and to enable customers to better manage their business today and deliver value tomorrow. rfxcel's integrated track and trace software suite delivers better business outcomes and lowers supply chain costs. rfxcel is headquartered in the USA and has offices in the EU, Latin America, India, Russia, Japan, and Bahrain.

The Cox Group

The Cox Group, headquartered in the Kingdom of Bahrain, is a Strategic Transportation and Logistics Organization whose early focus was on the US Government / DoD Reception, Staging, Onward Movement and Integration (RSOI) process of deploying and redeploying forces. Cox Group still enjoys a robust business in the defense transportation arena. In the 5th year of operation, Cox Group’s restaurant, Big Texas BBQ and Waffle House SPC, has become a vertically integrated cornerstone for Cox Group’s entry into food importing and distribution. Couple this with Cox Logistics’ Senior Management team members’ experience supplying perishable items into Liberia during the Ebola outbreak, running UN Operations throughout Africa and conducting linehaul operations in and out of every US base in Iraq, Cox Logistics’ is poised to integrate new technologies along a global supply chain which is inundated with biohazards, pathogenic hazards and manmade hazards in austere locations. Radford Cox, the owner, during his tenure as a field grade officer in the US Army, was one of the architects of the Trans Arabian Network (TAN) currently being used to move US Government cargo throughout the CENTCOM Region. Cox Logistics’ is one of two Prime Defense Contractors holding the 5-year US Defense Logistics Agency (DLA) TAN Contract. Cox Logistics’ is your Farm, (Pharm), to Table partner for security and assurances.

© 2020  AVC Global 

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Wind Tower, Office 31, 3rd Floor, Diplomatic Area,  Manama, Kingdom of Bahrain 

For Immediate Release

Middle East’s first next-generation ‘Smart hub’ logistics warehouse launches in Bahrain to serve the GCC


-  Big improvements in tracking and tracing supplies of pharmaceuticals and food -

- Warehouse technology points the way to greater automation post-COVID-19 -